Online marketing is complicated. There are hundreds of different programs and services that you can buy, all of which claim to do XYZ for your business. Today, our Hubspot guide will help you start using Hubspot, an all-in-one inbound marketing solution so you can cut out all the fluff and get right to what really matters: growing your business.
What is Hubspot?
Hubspot is an all-in-one inbound marketing program that you can use to attract visitors, engage prospects, and keep customers. Hubspot creates personalized outreach that responds quickly to changing markets by providing you with all the tools you need to create, implement, and track marketing campaigns live.
The main advantage of Hubspot is that it does everything: conversations, SEO, social media, sales enablement, marketing automation, email marketing, reporting, lead tracking, customer surveys, ticketing, websites and apps and more. It offers all these services and provides an analytics tool that lets you review all of your marketing performance in a single easy-to-use program.
This login process is simple! It will ask you a few questions (below), and then you’ll be ready to go!
Main Hubspot Hubs
Okay, so we’ve talked about all these features, but what about specifics? We’ll get into that right now! Hubspot is separated into different hubs, each of which cover a feature essential for successful inbound marketing.
Hubspot CRM is kind of like a “home base”. It’s the first part of the program you come across, and it’s free! It offers a selection of features to give you a taste of the power of Hubspot, but even without payment, it’s still a really powerful CRM tool!
You get, completely free, sales pipeline tracking, lead information overviews, sales insights drawn from >20 million businesses, integrated business calendars, eMail marketing campaigns and analytics, unlimited users, and a 1 million contact capacity.
These features will be free, forever! No premiums, hidden fees, or prompts, ever. The Hubspot homepage is easy to use and intuitive, letting anyone, even completely inexperienced users, take advantage of these services. Keep following our Hubspot guide and you’ll be familair with these features in no time!
There are 6 key features of Hubspot CRM:
- Timeline: Think of this like your personal assistant, recording everything you do throughout the day! It’ll track your calls, sales, emails, notes, and everything else!
- Database: HubSpot CRM has made this section quite comprehensive. Collect and store your contacts, companies, deals and tasks easily. Hubspot can also automate features like de-duplicating leads, automatic company record updates and contact association.
- Email: You can connect Gmail, Outlook, Apple Mail, and Google Apps so you can do everything right in Hubspot!
- Data Enrichment: You can store supplemental information to build better relationships with contacts and prospects! Very useful for recording things like background information or details about employees and companies, related companies and social data or influence
- Phone Integration: Make calls directly from Hubspot!
- Google Calendar Integration: It’s your personal and company-wide calendar, implemented directly in Hubspot!
In their words, it’s the tool to “help your team grow traffic, convert leads, and track your entire funnel in one place”. This is where you find tools to assist you in your marketing efforts! They offer a plethora of services, from email outreach campaigns to SEO and multivariate testing. Every pricing tier option gives you additional functionality, so let’s go one by one.
Free: This is perfect for startups and small businesses looking to test out Hubspot’s features. Use it to familiarize yourself with the system! It includes email marketing and contact building, all email analytics, and a $1,000 spending limit towards ads and ad management features.
Starter ($45/mo): This removes hubspot branding from your forms, emails, landing pages, and live chat. It also includes live support from Hubspot, making it ideal for small businesses who don’t need more advanced features.
Professional ($800/mo): This is where most of Hubspot’s powerful features are unlocked. With an expanded 2,000 free email contacts (up from 1,000 for starters), and powerful automations, new collaboration tools, A/B testing, ad optimization, and the ability to construct your own reports, this tier is ideal for small or mid-sized businesses who are looking for a powerful marketing tool to take their campaigns to the next level.
Enterprise ($3,200/mo): This is for larger businesses, with lots of features targeted towards large contact-bases and streamlining teams. It provides 10,000 free email contacts, 5 times as many as the professional plan, and allows you to turn the Marketing Hub into a virtual office, with features like petitioning, hierarchical teams, and user roles. You can also add further integration into your Marketing Hub, with Salesforce custom object sync, and custom objects and revenue testing. Professional statistics analysis metrics also unlock, letting your data analysts get the most from Hubspot.
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This is Hubspot’s sales productivity suite, focusing on prospecting and lead acquisition, template creation, and organization. Once again, they offer 4 payment tiers, so we’ll go tier-by-tier to find which one is right for you.
Free: If you’ve never used a CRM before, this is for you. It gives you more organizational tools, like email notifications and scheduling. You’ll get access to email marketing tools like templates and tracking. It’ll give you some of the basic features to familiarize yourself with, and provides a live chat for support. The most impressive part, though, is the sales calendar which lets you integrate when due dates and sales meetings are.
Starter ($45/mo): Like the Marketing Hub, you’re able to remove watermarks from live chats you offer and your meeting scheduler. You’ll get access to simple automation, conversation routing, and organizational tools like task queues and goals. You also get great integration with Stripe and the ability to process multiple currencies. This is ideal for small online businesses because of its excellent payment integration and low price.
Professional ($450/mo): Much like previously, the bulk of the features Hubspot provides are unlocked with this plan. You get much more powerful analytical tools like sales analytics, deal stage, task, and lead rotation automation. Your outreach tools are also greatly expanded, with Sequences, 1:1 video creation, Smart send times, and ABM tools and automation. For customer support, you can now leverage Hubspot’s pricing and quoting services, with a products page, calculated properties, and eSignature functionality.
Enterprise ($1,200/mo): Here are the tools optimized for large businesses who need to sell at scale. With custom objects and hierarchical teams for your team, and advanced permissions and field-level permissions for management, it’s much easier to manage your large team with the Enterprise plan. Analytics at scale also unlock, letting you look at sales analytics, playbooks, predictive intelligence, and predictive lead scoring. This tier is ideal for medium to large scale businesses that need maximum control over their sales.
This group of services provides the power needed to truly impress your customers. With advanced features that track customer satisfaction and allow you to connect with them, this section is aimed at increasing retention and reputation for you!
Free: This is their introduction to Service Hub, with basic chatbot and live chat features, a universal inbox, and a ticketed outreach system that lets you track each interaction. These features are great for getting started and familiarizing yourself with Service Hub.
Starter ($45/mo): Once again, it removes watermarks, and unlocks beginner features for small businesses. With task queues and simple branding, you can increase the effectiveness of your customer service team, and with calling SDK support you can offer increased outreach. This tier is ideal for small businesses with a few dedicated customer support staff.
Professional ($360/mo): This tier takes the tools from previous tiers, and provides the necessary resources that turn it into a scalable beast. You get the power to support at scale with ticket status, routing, pipelines, and task automation. Reduce your workload with the integrated 1:1 video creation, knowledge base, and video management/hosting so you can ensure that your customer service agents are resolving issues that need their service. For management, advanced analytics let you measure performance through custom reporting, NPS surveys, customer experience surveys, customer support surveys, their insights dashboard, and forecasting. This tier is ideal for businesses of all sizes who require customer service at scale.
Enterprise ($1,200/mo): Following the trend of their other tiers, this tier is for large businesses who need Hubspot to scale with their hierarchy. Management get custom objects, playbooks, and goals features to make their workflows more efficient, and team-based tools to allow for more powerful hierarchical control.
This is a new tool launched to help your website convert. It’s an all-in-one hosting and website optimization tool that’s surprisingly powerful. Developers will get a kick leveraging this one. It comes in two tiers, professional and enterprise.
Professional ($270/mo): This unlocks their easy-to-use but highly customizable website editor, and allows you to leave the hosting to Hubspot. With the drag-and-drop editor, website themes, multi-language content creation and testing, dynamic content with HubDB, and local website development, you can leave your website to Hubspot and truly integrate into an all-in-one system. It’s not just a website hosting service. The integrated SEO, conversational bots, A/B testing, dynamic personalization, and acquisition tools make sure you don’t just keep existing customers, but keep reaching new ones. Hubspot carries the highest service standards, with their leading content delivery network (CDN), 99.99% uptime, 24/7 security monitoring & threat detection, and standard SSL certificate.
Enterprise ($900/mo): This helps your development team gain 100% control over all aspects of your online presence. With increased developer tools, they can insert custom objects and serverless functions. Again, the tier is focused on at-scale expansion, with partitioning, hierarchical teams, activity logging, custom CDN configuration, site performance monitoring, code alerts, and single sign-on to maximize your control over your web presence.
Hubspot bundles all of these features together with the CRM suite. The Starter bundle is $45/mo and the Marketing Hub Starter, Sales Hub Starter, Service Hub Starter, and Operations Hub Starter plans. The Professional bundle is $1,600/mo and comes with every service at the Professional level. The Enterprise plan is $4,000/mo and comes with every Enterprise level service.
Hubspot offers add-ons for your business like reporting bonus features that give your more advanced analytics, ads add-ons will increase your advertising spending cap, and customSSL add-ons that let you configure additional customisation for your certificate. Moreover, here you can find a complete list of all the third-party addons that Hubspot offers integration with.
If you take the Pro or Enterprise feature of any of the Hubs, HubSpot has a mandatory onboarding program that must be completed. The cost of the onboarding is determined by the service and tier. Examples range from $250 for Marketing Pro to $4000 for Service Enterprise. There are also more advanced non-mandatory courses that help your staff acclimate if needed.
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